alignment . integrity . intentionality
It’s our commitment that emails and requests will receive a response within 24 hours. You matter, and you’ll feel it.
From punctuation to color uniformity – you name it – we LIVE for finding consistency across your brand channels.
We aren’t waiting to sell you something. We ask thoughtful questions that will lead to meaningful solutions.
We bring more than 18 years experience in branding, luxury marketing, advertising, travel and strategic partnerships.
A consummate world traveler with a penchant for all things luxury, Rachel’s early years took her around the globe meeting Presidents and interviewing Prime Ministers from Pakistan to Trinidad, Mongolia to Brazil, Saudi Arabia to Argentina (and beyond) while working for Fortune, Forbes, USA Today, The Daily Telegraph, and other international publications.
Her wanderlust led her to Miami for eight years to further master strategic media partnerships for some of the leading luxury publishing brands, including DEPARTURES, Travel + Leisure, FOOD & WINE, and others.
When she met her life partner who shares her desire for adventure, she decided to make The Bahamas her permanent home, together with their three rescue dogs (she’s got a passion for transformations).
With extensive experience in marketing, presenting flashy marketing proposals and pitches, it wasn’t until she pivoted to the client side that she got a glimpse into operations. What she realized was how infrequent the operational side was hitting the mark of the outward brand promise. There was a disconnect between the marketing message and the actual deliverables, which created real issues in the customer experience. This all had ramifications for customer retention, loyalty, word of mouth, reputation management, etc. that couldn’t be solved through marketing alone.
the hale effect speaks to that extra special level of service and attentiveness that you need for your business in marketing, branding, business development, customer journey implementation and event consultation.